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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 6 Go Pro Making All of Us Heroes with Exciting New Products

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Q 1. What are the points of difference, or unique attributes, for GoPro products? 2. What are GoPro's primary target markets? How does content marketing influence these markets? 3. Describe the new-product development process used at GoPro? What are the similarities and differences to the process described in figure 10-3? 4. Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products? 5. Identify one new product idea you would suggest that GoPro evaluate?

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1. In case of GoPro products, the diversity and uniqueness of the camera angles make the products different and more interesting or precious for customers. These angles are impossible for the competitors of GoPro to provide in their products. These angles are also impossible for any smartphone to provide to any customer. The perspective of the individual shooting from GoPro is provided in the pictures and videos shot from the GoPro cameras. The lens of every GoPro product is wide.