Q 1. What are the points of difference, or unique attributes, for GoPro products? 2. What are GoPro's primary target markets? How does content marketing influence these markets? 3. Describe the new-product development process used at GoPro? What are the similarities and differences to the process described in figure 10-3? 4. Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products? 5. Identify one new product idea you would suggest that GoPro evaluate?
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