Q Evaluate The goal of your Project Work assignments in the back half of this course is for you to integrate everything you've learned about your social justice issue as well as persuasion and storytelling and practice effective and professional communication. Your individual Capstone Project Work assignment this week is twofold: 1. Create and deliver a two-minute or less elevator pitch (persuasive oral argument) regarding your social justice issue as a video. 2. Complete a written analysis of the structure and persuasive elements of your elevator speech (akin to the analysis you did for this week's discussion) Pre-step: Review our presentation on crafting persuasive arguments • For further optional review, check out the Excelsior OWL on Argument and Critical thinking (Links to an external site.). Step 1: Review the elevator pitch scenario Imagine that you have a chance elevator encounter with your local state (or other locality relevant to your specific issue) representative. Assume this person does NOT have a background in psychology. You have two minutes to not only convince her that your social justice issue is a priority concern but also explain how psychological theory can help diagnose and remedy the issue. Good luck! Step 2: Design and record your elevator pitch Note that this video must be of YOU and should not feature cutaways to any other visuals or footage. This is you caught on film delivering your elevator pitch. For maximum points, your video should be two minutes or less and include the following components: • Identification of your social justice issue and why it's important (to you and the world)? o This is the same social justice issue that you completed your Literature Review for. • How psychological theory relates to your social justice issue and has the potential to help address the problem. o Do not discuss specific research or the details of your solutions. Save this for your multimedia presentation in M6/M7. Be sure you're establishing ethos, logos, and pathos, and don't forget to incorporate storytelling! And while developing a script is encouraged, your elevator pitch should not be read and should be delivered both conversationally and persuasively. In a real elevator, you won't have a script! Our Audio/Video instructions page provides resources on different recording options as well as recording tips. I have found that an effective elevator pitch is nine things: concise, clear, compelling, credible, conceptual, concrete, customized, consistent, and conversational. — Chris O'Leary Step 3: Complete a written analysis of your elevator pitch This is an APA-style analysis of the structure and persuasive techniques leveraged in your elevator pitch, akin to the analysis provided in our M5 discussion. • Discuss how you've established ethos, logos, and pathos and the role of storytelling in your elevator pitch. • Outline the structure of your argument (e.g., Problem, Solution, Benefits) and you how supported each component. To be 100% clear, this written analysis is not the script for your elevator pitch! Step 4: Submit your elevator pitch and your persuasive analysis As a video file or link and a word processing document. This assignment is due by 11:59 pm ET on Sunday. Evaluation The LA_PSY 498 Elevator Pitch and Persuasive Argument Analysis rubric explains how you will be graded. Project work assignments are worth 50% of your final grade. Outcomes This activity assesses the following module outcomes: • M5-01: Construct clear and concise arguments, using evidence-based psychological concepts and theories. (CO1, CO3, CO4) • M5-02: Create precise and persuasive arguments with APA writing styles and conventions. (CO4, CO6) • M5-03: Appraise sources of information as accurate or flawed, based on evidence. (CO1, CO3, CO4) • M5-04: Research components of an effective persuasive argument. (CO 6) • M5-05: Describe a solution for facilitating an effective workplace or other space. (CO7) • M5-06: Implement effective delivery standards in professional oral performance. (CO7) APA Style (Excelsior OWL) (Links to an external site.) Outcomes Rubric Download Rubric Return to Learning Pathway Rubric LA_PSY 498 Elevator Pitch Presentation and Persuasive Argument Analysis LA_PSY 498 Elevator Pitch Presentation and Persuasive Argument Analysis Criteria Ratings Pts This criterion is linked to a Learning OutcomePresentation requirements 25 pts Exemplary Presentation thoroughly incorporates all instructions for the assignment and has clearly demonstrated the requirements. 21 pts Proficient The presentation generally incorporates the instructions for the assignment and has demonstrated the requirements. 17.5 pts Developing The presentation incorporates some of the assignment requirements, with components missing. 14 pts Novice The presentation demonstrates few, if any, requirements identified in the assignment instructions. 0 pts Unsatisfactory No submission or relevance to the assignment. 25 pts This criterion is linked to a Learning OutcomeEthos/Logos/Pathos, Storytelling and Persuasiveness 25 pts Exemplary Ethos, logos and pathos are all strongly established and storytelling is successfully leveraged. Examples, details, and language are interesting and relevant and appropriate for the targeted audience. Engagement is maintained throughout and presentation is highly persuasive. 21 pts Proficient Ethos, logos and pathos are all established and storytelling is successfully leveraged. Examples, details, and language are generally relevant, interesting and appropriate. However, some opportunities to improve engagement with audience or enhance persuasiveness exist. 17.5 pts Developing Ethos, logos and/or pathos are only somewhat established and attempts to leverage storytelling are only partially successful. The presentation examples, details and language are only somewhat appropriate for the target audience. Numerous opportunities exist to enhance engagement and persuasion. 14 pts Novice Little to no ethos, logos and/or pathos established. No storytelling attempted or not relevant. Examples, details, and language are not interesting and/or relevant and/or appropriate for the targeted audience. Presentation is neither particularly engaging or persuasive. Many opportunities for improvement. 0 pts Unsatisfactory No submission or relevance to the assignment. 25 pts This criterion is linked to a Learning OutcomeQuality of Delivery (Narration) 20 pts Exemplary Narration is clear, well-articulated, well-paced, and appropriately projected and significantly contributes to the engagement and persuasiveness of the presentation. 17 pts Proficient Narration is generally well-articulated, well-paced, and appropriately projected contributes to the engagement and persuasiveness of the presentation. Minor opportunities for improvement exist. 14 pts Developing Narration is somewhat well-articulated, well-paced, and appropriately projected. More professionally executed narration could enhance the engagement and persuasiveness of the presentation. 11 pts Novice Narration was unprofessional and detracted from the engagement and persuasiveness of the presentation. 0 pts Unsatisfactory No submission or relevance to the assignment. 20 pts This criterion is linked to a Learning OutcomePersuasion Analysis 20 pts Exemplary Analysis addresses both the structure and support points of the argument as well as how ethos, logos, and pathos have been established and the role of storytelling. Analysis is very comprehensive and insightful. 17 pts Proficient Analysis addresses both the structure and support points of the argument as well as how ethos, logos, and pathos have been established and the role of storytelling. Analysis is generally comprehensive and insightful. 14 pts Developing Analysis attempts to address both the structure and support points of the argument as well as how ethos, logos, and pathos have been established and the role of storytelling. However, analysis is not very insightful or comprehensive. 11 pts Novice Analysis fails to address one or more of the following: structure and support points of the argument, how ethos, logos, and pathos have been established, the the role of storytelling. Analysis may also be lacking insight. 0 pts Unsatisfactory No submission or relevance to the assignment. 20 pts This criterion is linked to a Learning OutcomeStructure & Format 10 pts Exemplary The content of the presentation is well organized and easy to follow. There are no problems with spelling, punctuation, and grammar. Scholarly sources are appropriately cited and referenced in APA format as applicable. 8.5 pts Proficient The content is of the presentation is clear and easy to follow once the organization of information is realized. There are minor problems with spelling, punctuation, and/or grammar. Scholarly sources may not be appropriately cited and referenced in APA format. These problems and errors are not serious enough to distract the audience. 7 pts Developing The organization of material should be reconsidered. There are major problems with spelling, punctuation, and/or grammar. Citations and references are not present if needed, or have major errors in APA formatting. These problems and errors are distracting to the audience. 5.5 pts Novice There is no clear organization. There are major problems with spelling, punctuation, and/or grammar. Citations and references, if needed, are missing. These problems and errors are distracting to the audience. 0 pts Unsatisfactory No submission or relevance to the assignment. 10 pts Total Points: 100