The deficiencies should not be studied as opposite of success. The writers want to say that it is important to remove this biased notion so that new theory can be developed instead of applying existing theories (Serra, Pinto, Guerrazzi & Ferreira, 2017). If we focus deficiencies as opposite of success we will never relate the two as same and therefore, work upon these two things differently bit in reality these two are interlinked. If we want to increase the longevity of success it is important to study deficiencies in close contact of success as to what can stop from being a successful organization and how these deficiencies can even pop up in successful organizations.