Q Overview In Milestone One, you recommended an innovation option (incremental or discontinuous) to the organization from the course scenario. Now that senior management of the company has approved your recommendation, your task is to find an efficient process for your cross-functional team to follow during the development of your innovation. Remember that your perspective is still that of a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. You and your team are considering using Cooper’s stage-gate process for new product development. This is a standard process that shows the journey of an idea from conceptualization to the market. You will create a detailed flowchart to share with your cross-functional team on one possible process for implementing the innovation recommendation you have made. Prompt Create a PowerPoint presentation with the following requirements, including a detailed flowchart. Ensure the presentation is useful in helping your team understand the stage-gate process. Your presentation should include the following: 1. Describe the major elements of the stage-gate process (1–2 slides). • How many stages are in the process? • What is the purpose of each stage? 2. Create a stage-gate process flowchart (1 slide) using proper shapes for each step in your flowchart. • In the flowchart or speaker notes, list an example of an activity at each stage. • In the flowchart or speaker notes, list a decision criterion at each stage using the company. Some examples of decision criteria include: i. Filter ideas to the preliminary investigation ii. Filter projects to business opportunities iii. Filter projects to product or process development iv. Filter products to limited launch v. Filter products to international marketing 3. Discuss the implications of using the stage-gate process (1–2 slides). • When is the use of the stage-gate process appropriate? • How could the stage-gate process slow down innovation? • Is the stage-gate process more conducive to an incremental or discontinuous innovation? Guidelines for Submission Using PowerPoint, create a presentation that is 3 to 5 slides with detailed speaker notes that highlight the important points you want to emphasize to your team. If references are included, they should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations. Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Elements of Stage-Gate Process Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes the major elements of the stage-gate process Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the purpose of each stage of the process Does not attempt criterion 30 Stage-Gate Flowchart Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Creates a stage-gate process flowchart Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying a decision criterion for each stage Does not attempt criterion 30 Implications of Using Stage-Gate Process Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Discuss the implications of using the stage-gate process Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying how the stage-gate process could slow down innovation Does not attempt criterion 30 Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10 Total 100%
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