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Module 4 Interactive Video Discussion

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Q Market Targeting Definition Strategies And Examples. Finding Your Target Market Official VideoLinks to an external site. This module has a link to a video that is curated for what we are discussing this week. The video is meant to be a supplement to the concept we are discussing. After you have viewed the videos, please answer the question I posted below. 1. In the Marketing Spotlight: Chase Sapphire on page 138, who are the customers targeted by Chase with the Sapphire card? What are the key value and profile characteristics of these customers? 2. Do you see any linkage between what is said on the video and your answers?

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1. The main customers who are being targeted by Chase with the Sapphire card are considered to be the affluent customers only. The main objective lies in terms of growing a suitable network around the consumer banking and the credit card market. It thus becomes successful in explaining the required information which revolves around the loyalty of the customers along with taking customer acquisition into consideration. Not only this, the entire credit card industry also faces huge competition in front of its competitors.