Q Instructions: This discussion will be completed in two parts. *To view the grading rubric for this discussion, click the name of the discussion, then click "Grading Information" Discussion Prompt: In this discussion, we will focus on evaluating a marketing tactics for an organization, including brand strategy, product, pricing, place, and promotion tactics. Please follow the instructions below, and be sure to review the entire instructions before proceeding. Directions for your initial post: 1. Choose a business that you would like to use to evaluate a company's marketing tactics. In your discussion post, make sure to indicate which company you are using. 2. Each student should work on a different business. Before you prepare your post, please check the discussion to ensure that no one else has chosen that business. 3. Provide a discussion about the following items relating to your selected business. a. Product/service - market and needs, key features and differentiators, business goals b. Brand strategy - positioning c. Pricing strategies - competition-based, cost-plus, dynamic, freemium, high-low, hourly, skimming, penetration, project-based, value based d. Place/distribution - direct selling, dealer network, value-added reseller e. Promotion - push/pull marketing, advertising, personal selling, sales promotion, public relations, direct marketing 4. Please be sure that your response for each of the above discussion items is detailed and well-supported with key terms and concepts associated with this module. Each discussion item should contain a minimum of 5-7 sentences, contain correct spelling and grammar, and must be in your own words. Directions for each of your two (2) feedback posts: 1. Provide comments/questions for your classmate's initial post for each of the discussion items (a through e) above. When commenting, be sure to utilize key module terms and concepts in your discussion. 2. Add any further comments and/or ask questions to build upon your classmate's initial post. To post your response, open the discussion (by clicking on the title), then on the next window, click Create Thread. Hint: you may wish to copy/paste the discussion questions into your response box so that you can place your response next to each question.