Q Instructions In this course, the Final Project is a scenario in which you must knowledgeably and artfully communicate to an audience for a specific purpose. You can select from one of three scenarios based on your current experience level or desired professional achievement: • Cover letter for a job application • Memo to business colleagues to generate consent • Proposal to a supervisor or prospective client In this first milestone assignment, you will review the Final Project requirements, select your scenario, explain your choice, and conduct a brief analysis of your audience based on your scenario selection. This will give you the opportunity to consider your Final Project as a whole and leverage your audience analysis as an opportunity to begin planning for your final submission.

Q Final Project Requirements - this is just an overview of what you will complete by the end of the course, not what is due for this assignment. Continue down to the instructions below for detail on what portion to complete for this specific assignment. • Audience analysis with selected communication framework for audience (to inform the written component) • Written component (cover letter, memo, or proposal) • Professional Pitch – 30 second verbal pitch that summarizes and “sells” written component, based on the summary of intent from milestone 2. Include a brief written explanation of how your communication changed from written to verbal, and the process of delivering the verbal pitch.

Q Instructions To complete your Milestone 1 assignment, please submit the following: 1. Scenario selection: Choose from a cover letter for a job application, memo to business colleagues to generate consent, or proposal to a supervisor or prospective client 2. Explanation of selection: Why did you select this? How will it help prepare you in your own professional career? Write two to three short paragraphs (five to seven sentences each) with your explanation. 3. Audience analysis: Who is your audience? For instance, will it be coworkers or a hiring manager? Or perhaps it will be another business you’re submitting a proposal to? 1. Explain your intent - what is the purpose? 2. Determine your general audience and describe who your audience will be - think age, sex/gender, culture, religion, work experience, education experience, economic status, technical proficiency, and other factors (you will need to make some assumptions and create a profile of an imaginary audience for your scenario) 3. What are your audience’s explicit and implicit expectations? 4. Explain what communication method(s) you will need to use to appeal to your audience 5. How will you convey your message and ensure it is received as intended? 6. What do you need to avoid in your communication with this audience?