As there is more growth in the social trends there is greater impact over the high-tech industries. Talking about the smartphone industries it can be said that there are a variety of opportunities and threats that formulate through the changes in the social trends. Opportunities: 1. Over the years, there has been a lot of transition within the mobile industries and as the social trends have changed the companies started their smartphones which can accumulate the attention of their target audience and also provided them with the required opportunities and facilities that will make their audience use their company’s products.