Q 1.Apply Audience Benefits and “You” View: To help us process your purchase order, we must require that you fill out another request form. 2.Apply Audience Benefits and “You” View: So that we may bring our customer records up to date and eliminate the expense of duplicate mailings, we are asking you to complete the enclosed card. 3.Apply Audience Benefits and “You” View: We have approved your application for credit, and the account may be used immediately. 4.Apply Positive Language: We can’t process your application because you neglected to include your social security number. 5.Apply Positive Language: Customers are ineligible for the 10 percent discount unless they show their membership cards.