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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 2 Project Paper

Module 2 Project Paper

Q Instructions: Prepare a written response to the prompt below using a word processor. Please save your file in .doc or .docx format. Your response should be complete and your final document should be five (5) to seven (7) pages in length, and should comply with APA writing requirements. All work should be in the student's own words, and no more than 10% of the paper may have direct quotations, cited in APA format. Content cannot be copied from existing investor and company documents, traditional or digital. You are writing as a business/marketing analyst. The focus of this paper is on critical application of module terms and concepts to the chosen business. *Students are encouraged to visit the following website before completing writing assignments. Purdue Online Writing Lab (OWL): http://owl.english.purdue.edu *To view the grading rubric for this assignment, click on the name of the assignment and click "View Rubric" Assignment Prompt: For this assignment, you will be completing a Company and Market Overview for a Strategic Marketing Analysis. 1. Choose a business that you would like to use as a basis for this paper. Indicate the company that you are discussing. 2. Discuss the following items about your selected company: a. The company's mission, vision, and strategic objectives, and SWOT analysis b. The company's financial performance, market position, and investor information c. The company's technological intensity and focus on innovation d. The industry competitive intensity and the company's other market analyses (not Porter's Five Forces) e. Porter's Five Forces analysis for the company 3. For each of the above responses, be sure to provide a detailed and well-supported response utilizing key terms and concepts associated with the module which meets the content requirements for completed work, and contains no spelling, grammatical, or punctuation errors.

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WeWork Mission & Vision- Commercial real estate firm WeWork provides flexible shared workplaces for tech start - ups and other businesses. WeWork creates shared workspaces and offices for small businesses and entrepreneurs. Their purpose is to empower the workforce of the future by creating places where people and businesses can collaborate and produce their best work. Strategic Objectives- When it comes to the company's long-term strategy, it's all about getting Fortune 500 firms to hire freelancers by presenting them with a promise to give flexible solutions, inspiring venues, and unrivalled community experiences (Bates et al., 2019).