1. In case of the early success of Taco Bell, there had been the factor of research about needs identification to provide specific food services to the diversified customers. This research had made the organizational members of Taco Bell realize that good quality food served quickly had been the desires of most customers. Therefore, there would be high and consistent demand of customers for such type of good quality food. There had been promotions of the products of Taco Bell done by ensuring that customers would be engaged. There had been discounts on the products of Taco Bell provided to customers for promotional purposes.