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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 1 Discussion Readings from Jones and Kelly

Module 1 Discussion Readings from Jones and Kelly

Q You will find that some of the authors use advertising, marketing communication, promotion, and IMC interchangeably, keep that in mind as you are reading the different components of this class. Compare the two readings, which do you feel better aligns with your current understanding of marketing communications? Find a scholarly article through the library database - updated link (Links to an external site.) (not Google - so let me know if you have trouble accessing the library database) that addresses a topic identified in one of the two readings. Share the citation in APA format (Links to an external site.) and then summarize in a couple of sentences how the article complemented or contradicted the reading.

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I think that both the readings align with my current understanding of marketing communications. This is because there is the presence of some elements of marketing communications in both the readings. Therefore, I cannot completely choose one reading to be in alignment with my current understanding of marketing communications. Both the readings are interesting and brainstorming to consider diversified perspectives of marketing communications.