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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Mod 7_Ch. 12 Questions Public Relations_Survey of Mass Media Communications

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Q Review questions What did people like P.T. Barnum and Buffalo Bill Cody contribute to the development of modern public relations in the 20th century?

Q How did railroads and utility companies give the early forms of corporate public relations a bad name?What contributions did Ivy Lee make toward the development of modern PR?How did Edward Bernays affect public relations?What are two approaches to organizing a PR firm?What are press releases, and why are they important to reporters?

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People like Barnum and Cody introduced the concept of publicity with public relations. Barnum used media for promotion so that his circus would gain the necessary noise and Cody’ agents ensured that the right kind of publicity was generated and through all this, the entertainment culture became popular and rose to the level of national importance.