This mid-term assignment deals with first explaining various marketing tools and concepts such as SWOT, Segmentation, Targeting, Positioning and offerings among others that are used and applied by the organizations while chalking out marketing strategies and subsequent its execution. Secondly, a new product is developed and some of the prior explained tools have been used to formulate a marketing plan for the new product. Here, I have shown how I would segment, target and position the product that I have created for the sake of this assignment. Lastly, the assignment also throws some light on the different issues that have to be faced by the marketers while marketing digitally and by being online.