According to Porter’s typology. It can be stated that most of the companies can pursue a differentiation strategy for winning the expected market share by offering different kind of unique and interesting features, which are perfectly values by the customers. The strategic managers are aware of generic business strategy for the sake of the success of the company. On the other hand, it has been observed that the generic business strategy truly assumes the differentiation strategy, cost leadership for focussing on the generic strategies of the companies and to help the strategic mangers to take important decisions in a proper manner.