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Marketing_Discussion 1 (1)
Q Identify one company in the cellular service industry and discuss the business model employed by the company. What changes, if any, would you make to the business model? Give reasons.
AT&T Inc. can be regarded as a holding company that involves in the provision of services of digital entertainment and telecommunications. It functioned through the segments mentioned as follows: Entertainment Group, International, Business Solutions, and Consumer Mobility (Gara, 2017).