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Marketing assignment week 2

Marketing assignment week 2

Q TAKE THE VAL SURVEY AND INTERPRET YOUR RESULTS

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For this week’s Take it to the Web assignment, we were asked to take a VAL survey and the interpret the results. VAL or Value and Lifestyle surveys are a type of methodology used in the commercial industry to find out about the psychographic market segmentation. These are surveys that use the principles of psychology to assess the needs, beliefs, desires, attitudes, preferences, styles and habits of customers. The results are then analysed