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Q Marketing Plan or COMPLETE SUBMISSION ONLY. Do not use this link to submit project ideas Marketing Plan Marketing Plan Rubric.docx Actions Your marketing plan must follow the outline given in Appendix B Actions . It must be a B2C plan previously approved by your instructor in order to earn credit. Your completed research project should demonstrate your ability to apply your understanding of the material taught in the class. This represents a typical research exercise that would be appropriate for this course.

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Profile Our proposed Mediterranean restaurant, which can be named "Mediterranean Breeze," would be placed in the heart of a large American metropolis. The restaurant will provide a variety of typical Mediterranean meals such as falafel, hummus, kebabs, shawarma, and others. The restaurant will be open for lunch and supper and will have an inviting ambiance with outside seating that depicts the culture of the Mediterranean region. SWOT Analysis The research paper uses SWOT analysis, that addresses strength, an experienced management team with a restaurant background (Smith & Warner, 2019). Unusual food that is gaining appeal but is currently underrepresented in the local market (Jones, 2020).