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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Define the marketing concept in your own words. Then, suggest how acceptance of this concept might affect the organization and operation of a business that you select.

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The concept of marketing can be regarded as the belief that the consumer needs will be assessed by the companies foremost and first. Decisions can be made by the companies on the basis of those needs so that necessities of consumers are satisfied in comparison to competition of theirs. Companies possessing this philosophy think that the forces driving business of theirs are consumers. The concept of marketing has been incorporated by majority of the companies (Houston, 1986).