Q Prompt: The product is most commonly seen as the visual representation of your firm. It is what the customers seek in an exchange as they see it as valuable to them. There are numerous decisions that take place during this stage: what is the product, how is it branded, how does the company function to develop new products. To prepare for this assignment, review the information about your assigned organization that you have uncovered. Also review the course material for module three. Based on the information found, you are to complete the following: Instructions: 1. Product Strategy. o Describe the client’s current product lines (depth/width). o Build the new product offering by fully describing the elements of the product. Be sure to explain your creation. 2. Brand. o Describe all elements of the client's current branding (name, logo, slogan, ...). o Create 3 branded elements specific to the new product. Be sure to explain your creations. Complete each section and upload your submission to the corresponding Marketing Plan Assignment link in the Module. Your submission should be 5-7 pages long single spaced and should thoroughly cover the information requested. If that information is not readily found and you have exhausted sources of information, you can extrapolate it from the information you have found. Each plan assignment will be graded on the following dimensions: accuracy and insight; depth; and writing style and visuals When you upload your assignment you must use Word, PPT or pdf file format. Support Files or links: Rubric Part 3 Product / Brand Rubric Part 3 Product / Brand Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeProduct Line Depth / Breadth Do you include all of the client's product lines? Is depth and breadth represented effectively and professionally? 175 pts Full Marks 165 pts Excellent Your submission is mostly accurate and you've completed most of the required material. But you are missing something or something is incorrect. 157 pts Very well done Your submission is accurate, but you are missing a couple minor product lines offered by your client. 150 pts Well Done Your section is well done, but you are missing or have misrepresented a major product line. 140 pts Good Your submission is well done. But, you have mistakes in both breadth and depth of the product lines 125 pts Poor There are a considerable amount of errors in your submission. 0 pts No Marks 175 pts This criterion is linked to a Learning OutcomeProduct - DBA program You have fully described the critical aspects of the new product. Your provide a strong overview and enough information that the reader can understand what the program entails. 175 pts Full Marks 165 pts Excellent You have a strong representation of the DBA program. It is easy to follow by the reader. Your submission would have been stronger with coverage of an additional program element. 157 pts Very Well Done Your section on the new product is well done. But there are missing details that would make it much stronger. 150 pts Well Done You have described the program, but are missing elements needed to fully understand the program. 140 pts Good Your submission has addressed many of the aspects of the new product, but are missing some substantial aspects. 125 pts Lacking You have missed addressing a major part of the question. 0 pts No Marks 175 pts This criterion is linked to a Learning OutcomeBranding Elements You present a thorough and accurate description of the client's current brand. Your presentation is both textual and graphical. 175 pts Full Marks 165 pts Excellent Your submission is strong, but is missing minor elements that would have made it stronger. 157 pts Very Well Done Your submission is mostly accurate, but there are inaccuracies or elements not related. 150 pts Well Done Your submission is missing a major branded element. 140 pts Good Your submission is missing a major branded element and minor elements. 125 pts Poor There are a considerable amount of errors in your submission. 0 pts No Marks 175 pts This criterion is linked to a Learning OutcomeBranding Elements Your team has created specific branded elements for the new product offered. These new elements demonstrate creativity and strategic branding. 175 pts Full Marks 165 pts Excellent Your submission is strong, but your one of your suggested elements has an error or could be improved. 157 pts Very Well Done Your submission is mostly accurate, but there are inaccuracies or aspects that could be stronger. 150 pts Well Done Your submission has a series of errors in the presentation of your branded elements. 140 pts Good Your submission has a major error in the presentation of the new elements. 125 pts Poor You have not presented three branded elements. 0 pts No Marks 175 pts This criterion is linked to a Learning OutcomeProfessionalism Does your submission represent a professional marketing document that could be submitted to superiors at work? 100 pts Full Marks 95 pts Excellent Your document is excellent, but has minor errors in grammar, layout, or professional formatting. 90 pts Very Good Your submission is very good, but there is a non-minor issue with grammar and/or layout 80 pts Well Done Your submission is well done. But there are multiple non-minor or 1 significant issue with your professionalism. 60 pts Poor There are a considerable amount of errors in your submission. 0 pts No Marks 100 pts Total Points: 800 PreviousNext