Q Prompt: The final step of the marketing process is to determine the promotional strategy for the firm. This includes all the elements needed to communicate the value of the product to the target customers. Companies tend to use various mediums to communicate with their target customers as well. To prepare for this assignment, review your work in Parts I-IV of the Marketing Plan that was assigned. Note there are key pieces from Parts I-IV that will be used in the creation of this final section of the Marketing Plan. Also review the course material for module five. Based on the information found, you are to complete the following: Instructions: 1. Create 4 examples of ads that your client should use based on everything you have written in the first 4 parts of this assignment. 1. Traditional media. Create/mock-up 2 examples of traditional media you believe they should use in the marketplace. (for example: if you think they should create a magazine ad, compose an ad you believe would work best for them - don't need to be an artist, just give an idea - you can grab pics from the web, make up taglines and logos as you see fit). 2. Digital media. Create 2 examples of social media posts you believe they should use in the marketplace. This involves creating a mock-up of a post they should share on one of their platforms. 3. Explain in detail why each these would work strategically. Complete each section and upload your submission to the corresponding Marketing Plan Assignment link in the Module. Your submission should be 5-7 pages long single spaced and should thoroughly cover the information requested. If that information is not readily found and you have exhausted sources of information, you can extrapolate it from the information you have found. Each plan assignment will be graded on the following dimensions: accuracy and insight; depth; and writing style and visuals When you upload your assignment you must use Word or pdf file format. Power Point is allowed. Files/Web help https://admockups.com/ (Links to an external site.) https://smartmockups.com/mockups/social (Links to an external site.) Rubric Marketing Plan Part 5 Marketing Plan Part 5 Criteria Ratings Pts This criterion is linked to a Learning OutcomeTraditional Media Mock Ups Quality of the mock-ups used to represent the group's ideas for traditional media ads. 150 pts This criterion is linked to a Learning OutcomeStrategic Explanation - Traditional Media How well do you explain the traditional media examples that you have created. 200 pts This criterion is linked to a Learning OutcomeDigital Media Mock Ups Quality of the mock-ups used to represent the group's ideas for digital ads. 150 pts This criterion is linked to a Learning OutcomeStrategic Explanation - Digital Media How well do you explain the digital media examples that you have created. 200 pts This criterion is linked to a Learning OutcomeProfessionalism Does your submission display impressive aesthetics, strong writing style, and correct grammar? 50 pts This criterion is linked to a Learning OutcomeAssignment Criterion Does your submission adhere to the guidelines set forth in the instructions? Do you use the correct client? 50 pts Total Points: 800 PreviousNext