Q To review the assignment information, click on the document name to view or download the document. Scroll to view or download the embedded rubric. Marketing Management Individual Project (MMIP): Use Information to Drive Marketing Decisions Assignment Instructions Download Marketing Management Individual Project (MMIP): Use Information to Drive Marketing Decisions Assignment Instructions Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. For more information about Turnitin, click here (Links to an external site.). LUO Submission Policy The first submission of this assignment will be used for grading. If you need an exception to this policy, please contact your faculty member. Submit this assignment by 11:59 p.m. (ET) on Sunday of Module 3: Week 3. MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): USE INFORMATION TO DRIVE MARKETING DECISIONS ASSIGNMENT INSTRUCTIONS OVERVIEW Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. INSTRUCTIONS Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document. When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin. Questions Q1. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch.4) Q2. Explain several external forces that affect your marketing planning and strategy. (Ch.4) Q3. Discuss the aspects of your customer relationship management (CRM) program. (Ch.5) Q4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision. (Ch.6) Q5. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale. (Ch.7)