Q We are going to start with a high-level look at market research and the marketing plan with an established business. In a word document complete the Marketing Function assignment. In this assignment, you will start to look at an established company and how the Marketing Function works for them. Choose a company from the list below, then answer the following questions. Each question is worth 2 points. Choose one of these companies. * Kwik Trip * Olive Garden * Meijer's * Starbucks Answer these questions: 1. Why does the customer matter for this company? 2. What is the product? 3. Whom are they trying to reach? Be specific as possible. (geographic, demographic, psychographic, sociological, behavioral) 4. What needs are they trying to solve? 5. What value does the guest receive? 6. Who are their direct competitors? Who are their in-direct competitors? 7. What sets them apart from others (Unique Selling Point)? 8. Conduct market research for Sheboygan or Manitowoc County: obtain area statistics, area population, how many potential customers might you have? 9. Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Whom is it reaching? 10. Define the 4 P’s (Product, Price, Place, Promotion) for your chosen establishment.