There were several things that jumped out to me as marketing elements that Magic Johnson used in regards to his customer experiences. A big one is when he customized the types of foods sold in his movie theatre locations. Peach Cobbler and Sweet Potato Pie are staple pastries in Black households. These nostalgic treats when made just right can bring a person to their knees with excitement as to how it tastes. Also the flavored pops were another thing I noticed and even could relate too. Magic knew his customer base because he is also part of it.