There are different aspects of a marketing strategy like formulation of an effective marketing plan. There is also the aspect of monitoring of the formulated and implemented plan. Then there is the aspect of evaluating the formulated and implemented plan. Thereafter, there is the presence of choosing, formulating and implementing promotional tactics. Then there is targeting of specific customers as well as positioning of the marketing plan. Finally, there is segmentation of the marketing plan. The needs of the targeted and segmented customers are important to be identified for provision of better products and/or services to those customers eventually leading to better satisfaction.