Q Early in its history, JetBlue Airways achieved a competitive advantage based upon value innovation. In particular, JetBlue was able to drive up perceived customer value while lowering costs. This allowed it to carve out a strong strategic position and move to a non-contested market space. Then things went awry. For this discussion I would like you to: • Read and review Chapter 6 of the Rothaermel text paying special attention to the Chapter Case (p. 211), along with the M6 Content Guide. • First, create a post that explains your view on why JetBlue was unable to sustain its strategy.. • Next, in your responses to fellow classmates determine which different strategies JetBlue could have used to help sustain its strategy. Discussion Instructions Please post a response of at least 250 words and respond to the postings of at least two of your classmates with a minimum of 100 words. My hope is that our discussions would mimic those that would take place in an actual classroom. When posting your thoughts, you want to encourage feedback and involve your classmates as much as possible. In the end, we want to be responding and feeding off each others postings. If you use a source, be sure to discuss it in your own voice. Make sure to cite correctly and use quotation marks when necessary to ensure you do not violate Academic Integrity. Please refrain from sharing unsubstantiated personal opinions not based upon fact and/or experience. For assistance on finding reputable sources review Research and Library Tips. For further explanation on how you are graded please review the Discussion Rubric.