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M6.3 Submit Marketing Team Project—Marketing Strategy

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Q Working with your team, create a marketing strategy for your selected company that includes the below components: • Product • Price • Promotion • People • Process • Physical Evidence Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure. Consult the Excelsior’s Online Writing Lab (OWL) (Links to an external site.) as needed to help with writing skills. Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. Check your work and correct any spelling or grammatical errors. Be sure to designate one person from your team to upload the group assignment. On your cover page, include each member's name and their role in the assignment. Evaluation You will be assessed using the attached rubric. All marketing team projects leading up to the final project and presentation are worth 20% of your final course grade.

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Process In case of the Disney theme parks and resorts, there will have to be empowerment of organizational members to identify the issues with customers and resolve them instantaneously. If there is any issue considered by any employee to not be resolved individually by the employee even after empowerment, the employee can transfer and escalate the matter to the higher authorities/officials of the organization. Safety of every customer and every employee being present in the theme parks and resorts must be given the highest level of importance by Disney for provision of support operations to adhere to safety (Blankenship, 2021). Then there is the aspect of courtesy which must be given importance by Disney to ensure that every employee speaks with every customer and also with each other with professional courtesy (Blankenship, 2021). Availability of at least one employee near every customer must be practiced by Disney to ensure that no customer feels insecure or scared for not being taken care of by the employees of Disney (Blankenship, 2021).