Q Working with your team, identify and discuss how a company selects a segmentation strategy to identify the unique characteristics of the population segment most likely to need and purchase its offerings. Be sure to discuss the available segmentation strategies (demographic, psychographic, socio-cultural, or an SIC industry classification) the company would most likely use, as well as compare and contrast the B2B vs B2C characteristics. Finally, determine if your selected company will use a B2B or a B2C segmentation strategy. Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure. Consult the Excelsior’s Online Writing Lab (OWL) (Links to an external site.) as needed to help with writing skills. Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. Check your work and correct any spelling or grammatical errors. Be sure to designate one person from your team to upload the group assignment. On your cover page, include each member's name and their role in the assignment. Evaluation You will be assessed using the attached rubric. All marketing team projects leading up to the final project and presentation are worth 20% of your final course grade. This assignment uses Turnitin.