Q Even though Airbnb is at $31 billion, one of the most valuable private startups in the world and offers more accommodations than the three largest hotel chains (Marriott, Hilton, and Intercontinental) combined, not all is smooth sailing. In particular, the PESTEL factors discussed in this chapter are creating strong headwinds for Airbnb. For this discussion here is what I would like you to do: • Read and review Chapter 3 of the Rothaermel text, paying special attention to Chapter Case (p.97), along with the M3 Content Guide. • Create an initial post that assesses Airbnb using Porter’s Five Forces Model. • Then, in your responses to classmates choose which PESTEL factors are creating the strongest headwinds for Airbnb. Discussion Instructions Please post a response of at least 250 words and respond to the postings of at least two of your classmates with a minimum of 100 words. My hope is that our discussions would mimic those that would take place in an actual classroom. When posting your thoughts, you want to encourage feedback and involve your classmates as much as possible. In the end, we want to be responding and feeding off each others postings. If you use a source, be sure to discuss it in your own voice. Make sure to cite correctly and use quotation marks when necessary to ensure you do not violate Academic Integrity. Please refrain from sharing unsubstantiated personal opinions not based upon fact and/or experience. For assistance on finding reputable sources review Research and Library Tips. For further explanation on how you are graded please review the Discussion Rubric.
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