Q The ever-evolving macroenvironment can have a major impact on a business’s operations. For example, in 2020, COVID had a major impact on the restaurant industry. As such, the industry’s market and services had to change dramatically in order to survive. Complete the SWOT Analysis form Download SWOT Analysis formdocument using the instructions below: 1. Watch one of the videos which highlights the construction of a company SWOT analysis. 2. Select and describe one significant current event not addressed in the video that could have an impact on this business. 3. Then, in each category of the SWOT for the company you choose, create two new points as a result of this event. 4. All references should be primary data from either the firm’s website or articles about the firm. At least five references should be used. APA formatting in the References section must be followed. 1. Refer to the Academic Integrity Module in this course for instructions regarding how to cite references using APA formatting. 2. Primary sources (not secondary) are critical to ensuring you are using accurate data. You are expected to find high-quality articles/sources by using the Library Resources tab that is added to this Canvas course. You should not be performing a general web search to find articles as references, as such searches will typically result in secondary, nonacademic, and low-quality sources. 5. Check the rubric for grading expectations. Option 1: Starbucks SWOT AnalysisLinks to an external site. completed in July 2017. Strengths • Strong brand recognition • Clients love the atmosphere in Starbucks • Starbucks is present all over the world • Superb supply chain management Weaknesses • Product is not customized to local tastes • Not easily affordable in all countries • High employee turnover Opportunities • Easy access to new countries • Agreements with movie producers Threats • Saturation of the US market • Healthier lifestyle trends Option 2: Tesla SWOT AnalysisLinks to an external site. completed in November 2018 Strengths • Strong brand recognition-most recognized electric car producer in the world • Elion musk • Ahead of competition – battery range • Biggest battery producer in the world • Autopilot feature is operational • Supercharger networks Weaknesses • Telsa continued to burn cash - no profit • Automated line did not function properly • Made patents open source • Musk’s divided attention Opportunities • Electric car market future of transportation • How fast market will grow - well positioned • Expanded product range - batteries and other equipment for renewable energy • Increasing volumes of product • Producing different types of vehicles • Factory automation – improve production • Musk involvement could lead to competitive position and know how Threats • Gradual transition – could be slow • Entry of traditional producers into market • Product difficulties could happen again • Tax incentives – may not last Rubric SWOT Analyzer SWOT Analyzer Criteria Ratings Pts This criterion is linked to a Learning OutcomeExamination of internal environment- Strengths 18 pts Excellent. Applies ideas from resources to provide 2 new strengths. 9.9 pts Needs improvement. Applies ideas from resources to provide 1 new strength. 0 pts Does not submit or submits after due date. 18 pts This criterion is linked to a Learning OutcomeExamination of internal environment- Weaknesses 18 pts Excellent. Applies ideas from resources to provide 2 new weaknesses. 9.9 pts Needs improvement. Applies ideas from resources to provide 1 new weakness. 0 pts Does not submit or submits after due date. 18 pts This criterion is linked to a Learning OutcomeExamination of external environment- Opportunities 18 pts Excellent. Applies ideas from resources to provide 2 new opportunities. 9.9 pts Needs improvement. Applies ideas from resources to provide 1 new opportunity. 0 pts Does not submit or submits after due date. 18 pts This criterion is linked to a Learning OutcomeExamination of external environment- Threats 18 pts Excellent. Applies ideas from resources to provide 2 new threats. 9.9 pts Needs improvement. Applies ideas from resources to provide 2 new threats. 0 pts Does not submit or submits after due date. 18 pts This criterion is linked to a Learning OutcomeCitations & Grammar: using APA style for reference list and proper English 13 pts Excellent. All 5 citations from reputable sources (not Wikipedia). All are correctly cited using APA styling with no misspellings or grammar errors. 9.53 pts Very good. 4 of 5 required citations from reputable sources (not Wikipedia). All are correctly cited using APA styling with no misspellings or grammar errors. 6.07 pts Satisfactory. 3 of 5 required citations from reputable sources (not Wikipedia). All are correctly cited using APA styling with no misspellings or grammar errors. 3.47 pts Needs improvement. 2 of 5 required citations from reputable sources (not Wikipedia). All are correctly cited using APA styling with no misspellings or grammar errors. 0.87 pts Citations are “thrown together.” 1 of 5 required citations from reputable sources (not Wikipedia). All are correctly cited using APA styling with no misspellings or grammar errors. 0 pts Does not include citations. Poor grammar. 13 pts Total Points: 85 PreviousNext