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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Initial Project Pitch.

Initial Project Pitch.

Q For this assignment you are to provide a (not rough) draft that reflects your best efforts toward how your final project might look. It should read exactly how you foresee your campaign looking upon launch. Please upload a word document (so I can make edits using track changes) and the picture(s) you plan to use. If you can do so, you might include screen shots so we can see what your campaign will look like when live. Rubric Campaign Element Strong Feedback Weak Feedback Potential Points Title Title is clear, clever, concise and on point for creating social value Your title fails to capture how you will add social value 10 Target Your target market (who you are helping and what you are funding) is clear and appropriate Beneficiaries of campaign are vague 20 Pitch Pitch is well written and provides a path to fill a gap in a compelling social need Unclear how pitch solves a social issue 30 Thoroughness All crowdfunding platform elements/ requirements are completed fully and professionally Some elements of the project (language, funded items, etc.) do not seem to support campaign goals 10 Grammar/ Writing quality Professional writing with zero typos Typos and grammar exist in feedback 10 Aesthetics/ pictures Pictures are unique and capture spirit of campaign Ineffective of inappropriate pictures used in campaign 10 Funding goal (amount) Exceeds or at $500 minimum (You may select a lower amount for gofundme to ensure the money goes to your sponsored organization if not fully funded but I recommend not going below $250). You still need $500 in funding to receive all course points. Below $500 minimum 10

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Target market: Our target market is Denton ISD local students who come from low-income families and are in need of food. These students often rely on the meals served at school, hence, struggling to get food on the table during school breaks. Our partner, Lovepacs, currently serves 21 campuses in Texas. However, we will focus more specifically on local students in Denton. We are going to raise money for our partner Lovepacs by using the GoFundMe platform. Furthermore, our money will go to providing enough food for two meals and a snack per day, during school holiday breaks for local students in Denton. School holiday breaks also include emergency/weather-related breaks.