Direct mail is an excellent way to get your product to your customer. This advertisement physically delivers information to of your service or product within the mailbox of your potential customers. There are many Pro’s and Con’s of Direct Mail because it can get a little costly and it generally only a small piece of the businesses target market at a time. However, it can be very effective depending on where the direct mail is coming with. If the Direct Mail is included with a savings coupon envelope of all the local businesses, then many people will open it to see what they need and how they can save. If the direct mail included in the area’s newspaper or local grocery store paper than most will take a look into that paper as well.