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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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HW 4

HW 4

Q (Chapter 7, Question1) What is the difference between a multilocal and a global approach to making competitive moves? 2. (Chapter 7, Question 3) What should be the response of a company when a foreign competitor is dumping in that company’s home market? Would your answer differ if the foreign competitor were (a) an exporter producing only in its home country or (b) a multinational company with production and sales around the world? 3. (Chapter 8, Question 3) What are the ways in which management processes can be used to implement global strategy? 4. (Chapter 8, Question 4) What are the ways in which human resource policies can be used to implement global strategy?

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Multi Local approach is a targeted and customized message strategy that only connects with the local market so as a result, the competitiveness in the global market is out of their reach (Kokemuller, n.d.). Whenever the brand in a local market wants to communicate with the global market they have to approach them in a way that will truly benefit the local market