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Forum 2 (Module 2)

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Q . Give an example of a market penetration, a retail format development, a market expansion, and a diversification growth strategy that Best Buy might use.What are Neiman Marcus’s and PetSmart’s bases for sustainable competitive advantage? Are they really sustainable, or are they easily copied?

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A case of a market penetration or market entrance would be Best Buy opening another store inside a city where they as of now have a store. On the off chance that Best Buy made an application to shop and view their items, this would be a case of retail arrangement improvement. A market development system for Best Buy would open up another store in another nation. An expansion procedure would be if Best Buy claimed a cellphone service provider. This is because it is important to understand that if Best Buy does not get involved in claiming to get indulged in a cellphone service provider, it cannot be able to enter into a competitive market in which it is trying to enter (Pagell & Wu, 2017).