Q International Business Project [IBP]: As a team, the International Business Project [IBP] requires students to develop an international business plan, strategies, and tactics for doing business in a foreign nation (not USA) for a product of their choice. The IBP report and PowerPoint submission must follow the IBP Guidelines and Requirements. The IBP project entails the following: 1. Research and select three countries of their choice from which the professor will assign a country to do business in. 2. Select a tangible (not a service) consumer (not an industrial) product. Select a name and create a logo for the product (be creative). 3. Form a company. Assign a name and create a logo for the company (be creative). Explain the meaning of the name and logo. 4. Environmental Analysis – Research economic, political, social, cultural, technological, legal, financial, and other information pertinent to the assigned foreign country and apply this information in the development of Marketing Mix for doing business with the selected product. 5. Marketing Mix – Based on the information researched in item #2 above, formulate and implement strategies and tactics for the Marketing Mix, i.e., the Four Ps - Product, Price, Place (distribution) and Promotion, for the selected product in the foreign nation. 6. Business Analysis – Forecasting, breakeven, and personnel and administrative aspects. 7. Recommendations for future direction. The IBP is a team assignment. The teams are required to submit an IBP Proposal for approval. A written report of 15 or more pages in MS Word and a PowerPoint submission(not any other software). Students are encouraged to use their own ideas and creativity in all stages of the project planning and implementation. Written Works and Presentations: All written requirements and PowerPoint submission must be of professional quality and adhere to the following guidelines: 1. Team size: To be decided depending on class size 2. Word-processed in MS Word®™ (no other software) 3. Professional cover page 4. 1.5 line spacing (not double spaced) 5. 1 inch margin on all sides; Left justified 6. Times New Roman font 12 for content text and 15 for headings and subheadings in bold face 7. Page number at the bottom of the page 8. Report - 15 or more pages excluding title and reference pages (no max. limit) 9. APA guidelines for the references, citations, and the report 10. MS Power Point®™ (for presentation) (no other software) 11. At least 15 PowerPoint slides 12. All copyrighted material should cite the original source IBP - Guidelines for Written Report Student teams are required to submit a 15-pages written report of their International Business Plan on the last week of class Sunday at 11-59pm. The written report submission must adhere to the requirements below. 1. Course No/Title 2. Name of the Professor and Course Term/Month 3. Team Number and Designated Team Leader 4. Team member names, NU ID numbers. 5. Name of the Assigned Foreign Nation 6. Team Company Name and Logo (be creative) - Meaning of the company name, meaning of the company logo, company mission and structure. 7. Tangible (not a service) new product and description (uses and benefits) 8. Identification of the industry for the new product 9. Marketing Objectives/Strategies/Tactics a. Product range – What is our total, core and auxiliary product? What are the product ingredients? What are the product features? How is the product used? What are the benefits of our Product? How much we buy/produce? Where do we buy/produce? How do we package and label our product? b. Target consumers/market segments – Who we market it to? What is our target customer’s profile? What are out market segments? c. Target markets – Where do we find our customers? Where we market? d. Market share/market growth – What is the size of the total market? How much we market? When we market? e. Competitive advantages/competition – Who are our competitors? What are their strengths & weaknesses? What are their Four Ps? f. Product Price –What is our cost? What is our pricing objective? How much do we charge? g. Advertising and promotion – How do we package our product? How we advertise the product - TV, radio, Internet Web Site, newspaper? How we promote the product? What is the theme and message in our advertisements? h. Market entry/outlets – How we enter our market (Export, Wholly Owned, JV)? i. Distribution – Where do we start or enter the market? How and where we move the product? What is our delivery time? What is our delivery cost? j. Profitability/volume/image – Why we market? How much profit/loss/volume? 10. Business Analysis – Forecasting, breakeven, and personnel and administrative aspects. 11. List of Cited References and Bibliography (at least 25, as per APA format) 12. Acknowledgement and Appreciations