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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

2 Universities

1 Course

1 Subject

Exercise 2.1

Exercise 2.1

Q Instructions Research brands similar to your own that use social media. Choose one brand that you feel does a good job on social media (i.e., is effective at engaging their followers or achieving another goal, such as adding traffic, promoting business, etc.). You do not have to submit any work, other than upload the full https://www. link (not just the social media handle) to this discussion topic. In the next class, be prepared to discuss: • what you like that the brand is doing • what improvements the brand could make to be more successful • what aspects/qualities/strategies (etc.) of the brand that you feel would be useful for you to employ for your brand. Due Date • by start of the next class Instructions • post the link to this discussion topic

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I decided to focus on my artistic angle and my clothes brand Purry Thread for the social media research project. My brand is targeted at professional women with comfort and elegant daily work wears. The brand is focused on creative prints and textiles, and high-quality products. A few competitors were identified: Theory, Rag & Bone, and Allsaints. But when I looked at their social media coverage, they seem to be not that successful. • Rag & Bone: www.rag-bone.com doesn't have an Instagram account but has a LinkedIn page with 120K followers with updates monthly.