Q Explain the strategic difference between short-term and long-term lobbying in the EU. What are the key institutions to approach for efficient EU lobbying?
Contact for the long term is established via informal lobbying over time. Informal and formal lobbying both is vital in order to be influential. Formal lobbying can be regarded as lobbying for the short term. This sort of lobbying occurs in particular records when there is a commitment of the position papers and amendments to the MEPs. The aim of long term lobbying or formal lobbying is to develop a reputation that is trustworthy in the European Union and the chief contracts are nurtured in order for a network to be held to be drawn by the interest groups when lobbying is done on particular records. Many means are there in which trustworthy relations can be developed with the decision makers of the European Union by the interest representatives. The key to developing informal meetings that are effective with significant makers of decision is by having an existence in Brussels. One needs to be informed well to permit a views’ exchange that is interesting. Brussels lobbying can be regarded as a game of insider (Hula, 1999).
