Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Discussion 54_166677...
Hello Classmates, Dissociative identity disorder (DID), previously known as multiple personality disorder (MPD), is a mental disorder characterized by the maintenance of at least two distinct and rela...

Discussion 54
Discussion 54

Hello Classmates, Dissociative identity disorder (

Discussion 1_1666760...
I chose to talk about the sense of taste. I learned that when you drink water it runs by the tiny little hairs on the tongue and excites the taste buds. Each taste bud harbors a set of elongated taste...

Discsussion 1
Discsussion 1

I chose to talk about the sense of taste. I learne

Week 8 Discussion_16...
Hello everyone, Yay the last forum of the class! I hope you all pass with flying colors. Well, with my last name starting with a C I was assigned Child Athletes which is great because having 5 childre...

Week 8 Discussion
Week 8 Discussion

Hello everyone, Yay the last forum of the class! I

European Union Week 8 Case Study

European Union Week 8 Case Study

Q 1. Despite the single recommended price announced for the region, why are the prices of the Xbox Kinect different across Europe? 2. Why is Europe a key element in the success of the Xbox Kinect? What market characteristics explain the phenomenon? 3. Given the information in the case study, what marketing strategies has Microsoft used for Kinect in Europe, and what further elements do you think contribute to this success?

View Related Questions

Solution Preview

View Complete Solution
It is seen from the case study that selling of Xbox Kinect is done in different prices at different places. Competitive strategies are permitted by the market nature in Europe. There was variation in prices when retail price was decreased by one of the chief rivals named Saturn as a promotional strategy. It was needed for competing sellers such as media market and Amazon to reduce their prices in order for this move to be countered as products with lowest prices will be bought by the consumers definitely (Suder, 2018). One more cause that could result in price differentiation is that target markets were in different categories like independent core, social core etc. There would be variation in prices particularly reliant on the target market category in majority.