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Q Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 110 in your textbook. "Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following: The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale. Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

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1. From the provided case study, it has been understood that the best strategy is to improve the presence in the high-margin packages and channels. Following this particular strategy, it will be really easy for an organization to focus on the brand, and the opportunities in the particular industry. In this way the distribution channels of the organization have been strengthened. It is a great and important fact to mention here that