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Although the first part of the video was perhaps late to start recording, I would say the speaker's attention-grabbing phrase was unifying because many people do enjoy breakfast foods at all times of...

Unit 4 - Discussion 2
Unit 4 - Discussion 2

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Discussion Thread Product Strategy, Distribution, Social Media Marketing

Discussion Thread Product Strategy, Distribution, Social Media Marketing

Q From the list below, choose a subject you would like to research. This will be the topic of your thread: • Product strategy • Distribution • Defending the practice of social media marketing Please review the Discussion Assignment Instructions Download Discussion Assignment Instructions prior to posting. You may also click the three dots in the upper corner to Show Rubric. Post-First: This course utilizes the Post-First feature in all Discussions. This means you will only be able to read and interact with your classmates’ threads after you have submitted your thread in response to the provided prompt. Submit your thread by 11:59 p.m. (ET) on Thursday of Module 7: Week 7. DISCUSSION ASSIGNMENT INSTRUCTIONS Original Post You will create an original post in response to one of the available topics for each discussion. Instructions: • Title your post according to your selected topic. • In at least 600 words, discuss your topic by addressing the following items: o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this section). o Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail. o Formulate a question for classmates about your topic that your classmates will respond to. o Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold. o Use two scholarly sources in addition to the course textbook. o Use current APA format. Replies: • You must respond to at least 2 of your classmates’ original posts with a reply of at least 250 words. Your replies must do the following: a. Answer the question posed by the classmate. b. Respond to the practical example in the classmate’s post with a practical example that differs from the one in the classmate’s post. c. Reference at least 1 scholarly source in addition to the course textbook. Note about Responses: Seek to understand your classmates’ posts (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic. Post-First This course utilizes the Post-First feature in all discussion assignments. This means you will only be able to read and interact with your classmates’ posts after you have submitted your post in response to the provided prompt.

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Concept Product strategy implies that there will be a specific design of planning to determine as well as enhance the scope of earning desired percentages of profits by making the product function in a specific way by an organization (Marshall & Johnston, 2019). These profits will be components of the eventual organizational goals. Apart from profits, there can also be other goals of organizations to introduce product strategy. For example, there can be the goal of obtaining customer-loyalty from the selling of specific products marketed and promoted with a specific product strategy (Huo, 2021). There can be expectations from the product by the organization developed even before launching the product with a particular product strategy. For example, there can be an expectation from the product that the product will be accepted by all or most of the targeted customers of the organization. The product strategy will be aligned in such a way that there will be an opportunity created for this expectation to be fulfilled. The determination of the direction of a product strategy will always be important for an organization to finalize (Chen et al., 2021). This is because there can be a single direction or multiple directions chosen by the organization for the product strategy to progress into.