Q Take a picture of an off-line, printed or outdoor advertisement in a magazine, flyer, newspaper, billboard, or exterior poster, transit sign, display or exhibit ( no Internet websites ) in which you can clearly identify the target market it is directed to. 1. In your initial post: you will provide/attach a picture or image of the actual advertisement used, as well as the reference of where you got the advertisement from (use the “plus sign in a circle” icon in the toolbar to add an attachment/insert the document). Also, identify using black bold font the segmentation dimension(s) –or variables– you think is(are) used (demographics, psychographics, behavior) by the firm to divide/group the market targeted through the ad, providing an explanation of why you think such dimension(s) is(are) employed by the firm/brand. 2. In your follow-up posts: you will go to other classmates’ posts (at least two), read his/her posts, and describe which targeting strategy is utilized in their ad (undifferentiated, differentiated, concentrated, customized) and explain why you think so.