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Q Using the Simple Steps for Starting Your Business, complete the Target Market Worksheet on page 22 and the Competitive Comparison Worksheet on page 26 (not to be submitted) In your Discussion post, share what you’ve learned about your Target Market and your potential Competition for your proposed business. • Why will customers want to use your services or purchase your product? • What is the significance of a Marketing and Sales Plan section of a business plan? • Should you ever exaggerate in the Market Analysis in order to make your investment more attractive?

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My proposed business is about opening up a nonprofit healthcare organization catering to mental health needs of patients. Customers will want to use our services because the quality of care will be of the highest quality even if the organization will be a nonprofit organization. There will not be compromising with the latest technological tools for medication and treatment of the patients. There will be attempts made to treat and heal patients with the latest technological equipment as much as possible. There will be provision of yoga services as well as religious counselling services for all ages of patients. Therefore, there will not be any patient considering access to healthcare to be impossible. There will be looking after the psychological needs of the customers apart from the physical health conditions of the customers.