Q Using the Simple Steps for Starting Your Business, complete the Target Market Worksheet on page 22 and the Competitive Comparison Worksheet on page 26 (not to be submitted) In your Discussion post, share what you’ve learned about your Target Market and your potential Competition for your proposed business. • Why will customers want to use your services or purchase your product? • What is the significance of a Marketing and Sales Plan section of a business plan? • Should you ever exaggerate in the Market Analysis in order to make your investment more attractive?
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