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Discussion 2_Business Strategy

Discussion 2_Business Strategy

Q • Years ago The Coca-Cola Company had the following: Vision: Create world wealth Mission: Non alcoholic beverages Strategy: Franchise bottler system Plan / Objectives: Within an arm's reach of desire • Find their current set of mission, vision, etc. • Discuss in your post which of the two sets (old vs. new) you prefer and why. • What is your vision? Create short soundbites for each of your own personal vision, mission, strategy, and plan/objectives and include in your post

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It is believed that the old sets had lack of connectivity with their consumers according to the previous records. The new statements include more connection with their customers which they lacked previously. Over the years, Coca- Cola Company has understood that for being in the market they need to provide the best quality products to their customers and also form a good relation with them.