Q Either / Or ... 1. New Product Development: Choose an article that highlights a ‘successful’ new product developed in the market place (new or existing company but new product). Summarize the article and state your reasons why the product venture was successful? Please cite the article or attach it. OR... 2. New Product Development: Choose an article that highlights an ‘unsuccessful’ new product launched in the market place (new or existing company but new product). Summarize the article and state your reasons why the product venture was unsuccessful? Did you notice any areas where the product did not follow the new product process (tools)? What was missed specifically and in general how do you think it did utilizing the new process model from Kerin. Please cite the article or attach it.
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