In the year 1993, NIVEA FOR MEN, designed a complete range of male skincare products. This significantly highlighted the increasing communal acceptance of the products by the male customers specifically. Herein, social media marketing did play a significant role in strengthening the brand by simply exploiting its knowledge about the men’s skin care product (Boone & Kurtz, 2019). The company’s research clearly highlighted that men only had the desire to purchase skincare products that would completely protect their faces after getting shaved. Thus, from the research it was clear that men were actually willing to buy those products that helped them calm down and soothe their irritated skin which they developed due to shaving.