In retail, returning a product is simply defined as the process being followed by a customer who has previously purchased any merchandized product from the company and is somewhat dissatisfied (causes can be many) therefore, returning it back to the retailer and in return receiving the refund that is the price value of the product in an appropriate form of payment, or may be exchanging it with some other item, receiving store credit for the same ("The Return Policies of These 20 Top Retailers", 2019).