1.Zynga video game company was more successful than others because the game developed was based on most game players' interests, preferences, and patterns. The data accessed was of those who were most active, bought games, had more interest in playing, and the pattern of this buying process. However, the company was not focused on applying charges for customers in the beginning, which would bring short-term success but implemented analytics to improve the user experience. Hence they succeeded in retaining more customers compared to competitors. As a result, an ecosystem was created involving players, data analysis, and games. The data collected helped keep the players playing for a long time and continue to be active. These players also shared their experiences to others and resulted in more sales and customers to the company.