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Case Study 7A

Case Study 7A

Q Prompt: Be familiar with the material from Chapter 2. If your business is in the B2B realm, then read the following article: "8 Steps of a Business Organization's Purchasing Process" found at this link (Links to an external site.). ["8 Steps of the Business Purchasing Process," Miranda Brookins, BizFluent, Nov 21. 2018, https://bizfluent.com/info-7878493-8-steps-business-purchasing-process.html] Or read the article found here (Links to an external site.)- they are covering the same material. ["Five Stages of the Business Buying Decision Process," Ian Linton, Chron: Small Business, January 29, 2019, https://smallbusiness.chron.com/eight-stages-business-buying-decision-process-21820.html] Instructions: Post Customers are clearly one of the most important elements of what we do in business. Thus, understanding them and how they interact with your brand is of critical importance. Using your place of employment (or previous/prominent employer if no current employer), Describe how customers interact with your organization. Be sure to fully describe both the process and identify at least two touchpoints that your organization uses to reach them. Comments After you post, you must interact with at least 2 (two) of your classmates’ post. Comments should express a counter-point or emphasize an “add on” point – and carry the discussion further along with thoughtful analysis. (I agree or “that’s cool” are not acceptable as thoughtful discussion-furthering comments). Keep all posts and comments professional and impersonal. 1. Make your initial post by 23:59 EST Friday of Module 1. 2. Respond to two other classmates' posts by 23:59 EST Sunday. Grading Rubric Your assignment will be graded according to the grading rubric.

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I used to work as a retail worker before and I can relate to customer interaction and touchpoints in a business. The retail store that I worked was a medium-size retail store before and initially, the company had only brick and mortar stores in two or three locations of the city. In such a scenario, the customers mainly interacted with the organization through the stores, mostly at the help desk, cash counters, or with the customer executives. The customers mainly interacted with the store in case of needs of a product or because they had queries about a product or maybe such complaints about the product or service.