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Business and Technology
Q How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace?
In the current trade of the globalization, the companies are trying to expand their businesses in the global market. Licensing agreements help the firms to maintain the access to their intellectual property in the international trade. When a company enters into an international market, then the domestic companies have to pay the company their royalty for using the licensed products (L. Bovée, 2013). The outsourcing is one of the major part of the international trade, where an overseas company would produce a part or parts of a final product for a corporate firm.
