Q Instructions Module 7: Business Plan Assignment 6 Your business plan is almost complete. The next step is to complete the conclusion (step 15). Business Plan Elements 1. Title Page and Table of Contents 2. The Executive Summary 3. Mission and Vision Statements 4. Company History (If you are purchasing an existing business or are looking to expand an existing business) 5. Business and Industry Profile 6. Business Strategy 7. Describe the venture’s product or service 8. Marketing Strategy 9. Location and Layout 10. Competitor Analysis 11. Description of Management Team 12. Plan of Operation 13. Financial Statements 14. Loan or Investment Proposal 15. Conclusion How to Conclude a Business Plan by Carl Carabelli, Demand Media A strong conclusion to a business plan can cement the support you need to grow your small business. A weak, uninspired conclusion can leave potential investors feeling exactly that way. Since a business plan is a hypothetical, it should make your investors feel as confident as you do, if not more. A strong conclusion will reiterate your overall vision, specify what you need from the reader and give them a call to action that will inspire them to join you. Fail to do so and the work you put into drafting Step 1 Write with an optimistic tone. If you sound like you don’t believe in your company, the reader won’t either. Say, “By following this plan, ABC Company will meet its financial goals,” rather than, “If we are fortunate, ABC Company can gain success.” Step 2 Summarize the opportunity. A detailed business plan provides a great deal of information like start-up capital, projections and target demographics. Summarize and remind the reader of that information. Step 3 Outline where you expect to be in the next three to five years. Show the reader that he will benefit from investing in your company. For example, “Following projections, ABC company will grow 50 percent over the first five years.” Step 4 Emphasize what sets you above your competitors. To convince a reader to invest, you want a competitive edge. “The combination of years of industry experience combined with cutting-edge technology has ABC company poised to claim the top spot in the market.” Step 5 Tell the reader what you expect from him. The plan itself may interest him, but his idea of a contribution may differ from what you need. If you are looking for a $20,000 investment, specify that number. Step 6 Finish with a call to action. If you’ve done your job, the reader is interested and knows what is expected of him. A final push may well seal the deal. For example, “Take this exciting opportunity to get in on the ground floor of a company with unlimited growth potential.” Source: http://smallbusiness.chron.com/conclude-business-plan-41381.html Submit the assignment to the Assignment box no later than Sunday 11:59 PM EST/EDT. (This Assignment box is linked to Turnitin.) All submissions should be completed using APA formatting and standards.